From Beginner to All Star

LinkedIn Profile Optimization Course

You get it, LinkedIn is great for business, personal branding can help you reach your career goals. But where exactly do you start? 

Learn the top secrets to personal branding success from somebody that has already done it successfully, with a teeny network and a smaller budget to launch it!

Any great personal brand starts with a solid foundation, and this course will show you how you too can use your LinkedIn profile to make invaluable new connections, land new opportunities, and win more business, today. 

What you'll get from this course:

  • Learn about each section of your LinkedIn profile, why it matters, and how to optimize it so that LinkedIn ranks you higher than your competitors
  • Find out the secret tips and tricks to stand out and get noticed today
  • Attract new business opportunities with an all star profile that wows your audience 


"It was amazing...if you follow the advice you'll go far! Highly recommended." - Natalie Bergman

"Michaela, with her many qualities and skills has provided our company with the tools to venture into the world of social media. What may have seemed to be a difficult task for many of us in our company, the transition is smoothly underway with her personal guidance." - Rick Seguin

Course Curriculum

  • 1

    Introduction

    • Welcome to your LinkedIn Profile Optimization Course!

    • A Personal Message from Michaela

    • Audio Files
  • 2

    Chapter 1: Profile/Background Photo

  • 3

    Chapter 2: Headline

    • Section Introduction (Video)

    • Lesson 1: Headline Recommendations

    • Lesson 2: Section Secrets

    • Lesson 4: Examples of Headlines

    • Michaela's Tip (Video)

    • Headline Hack

    • Headline Checklist
  • 4

    Chapter 3: Summary

    • Section Introduction (Video)

    • Chapter 3: Summary Recommendations

    • Chapter 3: Awesome Summary Examples

    • Chapter 3: Summary (Video)

    • Michaela's Tip (Video)

  • 5

    Chapter 4: Contact Information

    • Section Introduction (Video)

    • Lesson 1: Contact Info Recommendations

    • Lesson 2: Section Secrets

    • Lesson 4: Profile Changes

    • Michaela's Tip (Video)

    • Chapter 4: Contact Info (Video)

    • Contact Info Checklist

  • 6

    Chapter 5: Experience

    • Section Introduction (Video)

    • Lesson 1: Experience Recommendations

    • Lesson 2: Section Secrets

    • Michaela's Tip (Video)

    • Chapter 5: Experience (Video)

  • 7

    Chapter 6: Education

    • Section Introduction (Video)

    • Lesson 1: Education Recommendations

    • Lesson 2: Section Secrets

    • Michaela's Tip (Video)

    • Chapter 6: Education (Video)

    • Education Checklist

  • 8

    Chapter 7: Featured Skills and Endorsements

    • Section Introduction (Video)

    • Lesson 1: Featured Skills and Endorsements Recommendations

    • Lesson 2: Section Secrets

    • Chapter 7: Featured Skills and Endorsements (Video)

    • Featured Skills and Endorsements Checklist
  • 9

    Chapter 8: Recommendations

    • Section Introduction (Video)

    • Lesson 1: Recommendation Scripts (How to Ask and Receive) (Text)

    • How To Give and Receive Recommendations (Video Tutorial)
  • 10

    Chapter 9: Accomplishments

    • Section Introduction (Video)

    • Lesson 1: Accomplishments Recommendations

    • Lesson 2: Section Secrets

    • Chapter 9: Accomplishments (Video)

  • 11

    Chapter 10: General Tips and Tricks

    • (BONUS CHAPTER) Chapter 10: My BIGGEST LinkedIn Tips and Tricks

    • (BONUS CHAPTER) Chapter 10: My BIGGEST LinkedIn Tips and Tricks

Meet Your Personal Branding Coach!

LinkedIn Personal Branding Expert and Espresso-Fueled Entrepreneur

Michaela Alexis

Hey there! My name is Michaela and I'm a Marketing Specialist accidentally turned Linkedin Viral Content Creator living in Ottawa, Canada. I had my first viral hit article on Linkedin back in March 2016, and have been writing ever since. I've gone from a few hundred to 100,000+ followers in a year, garnering multiple millions of views, comments, shares, and incredible opportunities worldwide that I could have NEVER imagined when I first clicked the publish button! After two years of experimenting and learning how to effectively communicate who I am with the world, I'm ready to share my biggest secrets, tips, and lessons that I haven't shared until right now. Ready to take back control of your career and life? Let's get to work!